1. Introduction
Welcome to www.treatyourcake.com (“TreatYourCake,” “we,” “us,” or “our”). We are committed to protecting your privacy and ensuring the security of your personal information. This Data Privacy and Use Policy is designed to help you understand how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our AdSense-based advertisements.
As a dessert and baking-focused blog site, we strive to provide you with delightful recipes and valuable baking content while maintaining transparency about our data practices. We encourage you to read this policy carefully to understand our approach to data privacy and how it may affect you.
By accessing or using www.treatyourcake.com, you agree to the terms outlined in this policy. If you do not agree with our practices, please do not use our website or services.
2. Information We Collect
2.1 Personal Information
We may collect the following types of personal information:
- Name
- Email address
- IP address
- User account credentials (if you create an account)
- Profile information (e.g., baking preferences, skill level)
- Comments and feedback you provide on recipes or blog posts
- Recipe ratings and reviews
- User-generated content (e.g., recipes you submit, photos you upload)
- Survey responses
- Information you provide when contacting us
2.2 Non-Personal Information
We also collect non-personal information that does not directly identify you:
- Browser type and version
- Operating system
- Device type and identifiers
- Language preferences
- Time zone
- Referring website
- Pages visited on our site
- Time spent on pages
- Clicks and interactions with content
- Search queries on our site
- Recipes viewed or saved
- Baking preferences and interests inferred from your browsing behavior
2.3 Information Collection Methods
We collect information through various means:
- Direct Interactions: When you create an account, submit a recipe, leave comments, rate recipes, or contact us directly.
- Automated Technologies: We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your browsing behavior. This includes information collected through Google AdSense.
- Third-Party Sources: We may receive information about you from advertising partners, analytics providers, and social media platforms if you interact with our content on those platforms.
- User-Generated Content: If you contribute recipes, baking tips, or other content to our site, we collect and store that information.
3. How We Use Your Information
3.1 Provide and Improve Services
- Deliver personalized recipe recommendations
- Improve our website’s functionality and user experience
- Develop new features and offerings
- Analyze user behavior to enhance our content strategy
- Maintain and update our recipe database
3.2 Advertising and Marketing
- Serve targeted advertisements through Google AdSense based on your interests and browsing behavior
- Measure the effectiveness of our advertising campaigns
- Send you promotional emails and newsletters about new recipes, baking tips, and special offers (with your consent)
- Conduct market research and analytics to better understand our audience
3.3 Communication
- Respond to your inquiries, comments, and support requests
- Send administrative messages about your account or our services
- Notify you about changes to our policies or terms
- Facilitate community interactions (e.g., recipe sharing, comments)
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Contact Us
If you have any questions, concerns, or requests regarding this Data Privacy and Use Policy or our privacy practices, please contact us at:
TreatYourCake.com
Email: contact@treatyourcake.com
Last Updated: February 3, 2025